by Ayra '27
Crown and Shield Student Newspaper

For a full week during the fall season, Notre Dame is decked out in pink. Students are repping shades of pink, shirts are being sold at lunch, and all fall sports teams have pink in their uniforms. But what does this pink signify and why is it so important at ND?

The nationwide tradition of Dig Pink began in 2005 when the Side-Out Foundation was founded by Rick Dunetz, a high school volleyball coach. Dunetz’s mother was battling stage four breast cancer at the time and he was inspired to launch a movement that used volleyball as a way to raise awareness and funding for breast cancer research. What started as pink themed volleyball games soon grew into a nationwide project that united athletes, schools, and communities to fight against breast cancer. 

At ND, Dig Pink has evolved into a tradition that reaches far beyond volleyball. Other fall sports like flag football and tennis now join in by hosting pink-out games and fundraisers. The ND community proudly wears their pink gear, showing that the entire school community stands together. Stephanie Beck, Athletics Department, says, “Our Dig Pink events have made such a huge difference. By hosting games, selling pink gear, and rallying the school community, we’ve been able to raise both awareness, as well as funds.” Just last year, Notre Dame was able to raise over $2,271.80 from fundraising. These funds go directly to the Side-Out Foundation where they recruit scientists and build teams to manage and operate research that actively searches for answers and treatment options for those living with metastatic breast cancer.

The impact of Dig Pink at Notre Dame is more than just financial, the event represents the strength and unity of our community to stand for a cause. The week allows for students and faculty to come together to advocate and raise money for breast cancer, spreading awareness about the battles many women go through. “It’s a chance to play for something bigger than ourselves,” Beck adds. When we see JB Hall filled with pink and loud cheers, it reminds everyone that every pink shirt worn and every dollar raised is supporting those who fight breast cancer.

At its heart, Dig Pink at Notre Dame is more than just a week of pink jerseys. It is a movement that inspires students to use sports as a platform for advocacy, fuels hope, and creates the belief that together, we can make a difference.

Join Notre Dame in supporting this incredible cause – donate here!

Photo credit: Stephanie Beck